One of the best ways to connect with your target audience and drive quality traffic to your website is through engaging in a Twitter campaign. If you have a quality self improvement blog with dry humor jokesyou will be keenly aware of how powerful social engagement can be. You can use Twitter to not only interact with your audience, but to also increase your visibility in the search engines by attracting organic search traffic through the back links and recommendations that your followers post on their pages. If you are not yet employing this strategy then it is high time you consider setting up a Twitter account for your self-improvement business. When setting up your Twitter account, one of the most important factors to take into account is who you are trying to target with your tweets. Ideally, you want to attract the attention of your twitter followers so that they will pass on your message to their network of family and friends. In order to do this you must ensure that you only tweet about things that relate to your personal development and how you can help them achieve their goals. For example, if you run a self improvement blog like by the wittycompanion.comabout marketing tools you should keep your tweets related to this topic, not the search engine optimization tools you are currently using to climb the organic rankings for your site. The next step you must take when using Twitter as part of your online self improvement campaign is to make sure that all of your messages are relevant. A good way to determine if your messages are relevant is to analyze the top keywords being used by people who are searching for information related to your niche. You can identify what these keywords mean and incorporate them into your tweets. One of the easiest ways to identify popular keywords related to your niche is to check out the top-ranking web pages for these keywords and rank them in your comment or suggestion. This will ensure that your message has a much better chance of being seen by the target audience. The third action you should take to improve your social engagement with your Twitter followers and your online business is to sign up for the various directories that are available on the site. By adding your website URL and a description field to your profile, you will make it easier for your followers to find links to your content and make it easier for you to promote your products. These directories allow you to gain exposure at a very rapid pace since your website will appear right alongside the other websites of the directory. You should also try to make use of Twitter lists to grow your social engagement. If you are signed up to a free service like Twellow or Tweetdeck you can set up a collection of tweets that you wish to appear in order to attract the attention of your twitter followers and ultimately increase your social engagement. Finally, when you are using Twitter as part of your online self improvement strategy you should ensure that you maintain a good balance between your actual presence online and your overall Twitter presence. This is because, although you will have millions of followers, you should ensure that you share your tweets with the appropriate amounts of your Facebook fans as well. This way you will be able to gain more exposure at a much quicker pace. As you can see, there are many things you can do to improve your social engagement with your online business and your social media marketing efforts. If you are not already doing so, why not start today? You will not regret it. See this page at https://www.britannica.com/science/self-esteem for more details.